blinkx Partners With JumpTV to Make Entire Library of Ethnic Television Content Available on the blinkx Index
February 14, 2007TORONTO and SAN FRANCISCO, CA--(CCNMatthews - February 14, 2007) - JumpTV Inc. (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading subscription-based broadcaster of ethnic television over the Internet as measured by number of channels, has partnered with blinkx, the world's largest video search engine, to make JumpTV's television content fully indexed and searchable at www.blinkx.com.
JumpTV broadcasts over the internet thousands of popular television programs and sporting events from 270 channels from over 70 countries around the world. By partnering with blinkx, JumpTV will syndicate free preview content of its channels to blinkx users both at www.blinkx.com and blinkx's syndication network. JumpTV expects to derive revenue through advertising alongside these previews and any of those users who then choose to subscribe.
Commenting on the philosophy behind JumpTV partnering with blinkx, Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International stated, "JumpTV is committed to working with high quality partners to deliver our highly targeted, ethnic content to as many potential viewers as possible. By making clips of our programming available on the blinkx platform we will enable a large potential audience to find our full, live streams and video-on-demand library."
Isaza Tuzman continued, "This partnership is a value-added service we are providing to our TV channel partners. Core to our relationship with these channels is our commitment to expand their international viewing audience. We believe that working with blinkx will represent a significant advance in the execution of our subscriber acquisition strategy."
Through both automatic "spiders" that crawl the web for audio/video content and content partnerships with over 100 leading content and media companies, including Reuters and MTV, blinkx uses visual analysis and speech recognition to better understand rich media content.
"blinkx is focused on providing today's internet users with an easier way of finding multimedia online. With the proliferation of television and video online, rich media is the next step in the evolution of search from the desktop to the living room. By indexing and making JumpTV content searchable we are helping to bring JumpTV to people who may previously have not known it existed," said Federico Grosso, vice president of Business Development, blinkx.
"JumpTV has a significant portion of the best international television available online," continued Federico Grosso. "Given the large amount of video content on the www.JumpTV.com site, this partnership gives www.blinkx.com significant international content for our audience."