Quepasa Corporation Signs Strategic Agreement With JumpTV
September 6, 2006TORONTO--(CCNMatthews - September 06, 2006) - JumpTV (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet, announced it has signed a multi-year agreement with Quepasa, a leading Spanish and English online destination for the Latino community, offering cost efficient, performance-driven opportunities for interactivity and interconnectivity within the rapidly growing U.S. bilingual Hispanic online marketplace. Quepasa.com is amongst the most recognized Hispanic-focused brand names on the Internet.
Quepasa.com users will be able to subscribe to JumpTV's streamed content of 75+ Latin American channels from over 15 countries. As part of JumpTV's wide-range of featured channels Quepasa.com users will be able to view popular Hispanic focused channels such as: America TV (Peru), Telemicro (Dominican Republic), TV Meridiano (Venezuela), VTV (Uruguay), Red Uno (Bolivia), Telefe Internacional (Argentina), TV Chile and others.
Under the terms of the agreement Quepasa is responsible for sales and marketing, as well as transaction processing and last-mile bandwidth. The offering will be co-branded by Quepasa and JumpTV. An official launch is expected throughout the United States later this year or early 2007.
"This demographically targeted television programming should increase our traffic and at the same time encourage visitors to stay on our site," said Robert B. Stearns, chairman and chief executive officer of Quepasa Corporation. "We intend to market television programming subscriptions aggressively and are eager to offer advertisers access to this high-value content."
"Quepasa has been a pioneer in Hispanic marketing in the United States, having built a highly recognizable brand within its target market. Quepasa has amongst the highest growth in traffic of any Hispanic portal since 2002 with 277,000 Hispanic unique visitors and 14 million page views per month," said Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International. "This partnership validates yet again JumpTV's ability to provide subscribers with quality, hard-to-get content, and greatly broadens our reach into the Latino market in the United States."
According to eMarketer, there were 15.7 million Hispanic Internet users in the United States in 2005; U.S. Hispanic consumers are young, upwardly mobile, and spend disproportionately on media and entertainment. The Latino market continues to represent JumpTV's largest target audience.